Advantages of doing business in India
Doing business in the culturally diverse India is beneficial because the culture of the country has great capacity to absorb different cultures and their foods. India has welcomed many nations and their cultures and traditions, like Turkish, Arabic, and Western foods. A look at Zomato.com’s Indian database of restaurants reveals a ton of exotic food restaurants available in India from nearly every part of the world. For example, on Zomato.com Mumbai’s page, the first ad is for Debonairs Pizza, which says, “South Africa’s Largest Pizza Chain Now in India” (Zomato, 2013). Therefore, keeping all this in view, commencing a fast food business in India can be a success. The trend in India is changing, and now the nation has developed a taste for fast food. The disposable income of Indians has increased and the middle class of India has risen (Nibbe & Balsara, 2012, p. 2). The Indian government has made investment-friendly policies and reforms, which has made India an attractive place for foreign investors.
Limiting Factors
There are many limiting factors of doing business in India also, such as political factors, inflation, cultural differences, and security. The Indian administration has been weakened by corruption and increasing prices of fuel (“India”, 2013). The inflation in India is 6-7%, which is above the Central Bank’s target (“Inflation,” 2013). The interest rates have increased, which is decreasing the country’s growth. Doing business in India means dealing with different customers, different norms and values. Security risks are also involved in doing business in India, as there has been terrorism in the region in the recent years. All these limitations need a thoughtful strategy to enter into business here.
Doing business in the culturally diverse India is beneficial because the culture of the country has great capacity to absorb different cultures and their foods. India has welcomed many nations and their cultures and traditions, like Turkish, Arabic, and Western foods. A look at Zomato.com’s Indian database of restaurants reveals a ton of exotic food restaurants available in India from nearly every part of the world. For example, on Zomato.com Mumbai’s page, the first ad is for Debonairs Pizza, which says, “South Africa’s Largest Pizza Chain Now in India” (Zomato, 2013). Therefore, keeping all this in view, commencing a fast food business in India can be a success. The trend in India is changing, and now the nation has developed a taste for fast food. The disposable income of Indians has increased and the middle class of India has risen (Nibbe & Balsara, 2012, p. 2). The Indian government has made investment-friendly policies and reforms, which has made India an attractive place for foreign investors.
Limiting Factors
There are many limiting factors of doing business in India also, such as political factors, inflation, cultural differences, and security. The Indian administration has been weakened by corruption and increasing prices of fuel (“India”, 2013). The inflation in India is 6-7%, which is above the Central Bank’s target (“Inflation,” 2013). The interest rates have increased, which is decreasing the country’s growth. Doing business in India means dealing with different customers, different norms and values. Security risks are also involved in doing business in India, as there has been terrorism in the region in the recent years. All these limitations need a thoughtful strategy to enter into business here.